A smooth plane projective cubic curve (also known as an elliptic curve or a curve of genus 1) carries a natural structure of a commutative group: the addition is defined geometrically by the "chord and tangent method". An attempt "to add" points on a curve of arbitrary positive genus g leads to the notion of the jacobian of the curve. This jacobian is a g-dimensional commutative algebraic group that is a projective algebraic variety; in particular, it cannot be realized as a matrix group. Geometric properties of jacobians play a crucial role in the study of arithmetic and geometric properties of curves involved. One of the most important geometric invariants of a jacobian is its endomorphism ring.

We discuss how to compute explicitly endomorphism rings of jacobians for certain interesting classes of curves that may be viewed as natural (and useful) generalizations of elliptic curves.